One Body. Love It. Website

Updated for 2026

I recently completed a full rebrand and rebuild for One Body. Love It, a Pilates and wellbeing coaching practice run by instructor and coach Esmee Samara. The brief went well beyond a visual refresh: the business had grown significantly, expanding from mat-based Pilates classes into personal wellbeing coaching, corporate wellbeing programmes and residential retreats. The old site no longer reflected what she offered or how she wanted to be perceived.

The new site is built on WordPress using the Bricks Builder framework, with a completely new brand identity developed alongside the build. The colour palette moves toward deep sage green, warm terracotta and a soft off-white cream, with serif headings in Cormorant Garamond paired with clean sans-serif body text. The overall direction was intentionally warm, grounded and human, deliberately stepping away from anything gym-like, high-contrast or performance-focused.
The site covers seven distinct pages: Home, About, Classes, 1:1 Wellbeing Coaching, Corporate Wellbeing, Retreats and Workshops, and Contact. Each section had its own copywriting brief and design direction, with the tone carefully calibrated to speak to different audiences, from individuals looking for local Pilates classes, to HR professionals exploring team wellbeing programmes.

Design was a central part of the brief, not an afterthought. The layout uses generous vertical space throughout, letting the linen background establish a sense of calm that carries across every page. Typography does real structural work: large serif headings are punctuated by italic coloured accents that pull out the emotional core of each section, creating a rhythm that feels considered rather than decorative. Image and type are balanced, with portrait photography and text panels weighted against each other. A subtle circular motif, drawn from the logo is carried through as a restrained graphic detail across the site, the kind of brand consistency that distinguishes a designed site from one that has simply been built.

A key requirement was client independence after handover. Classes and retreats are managed through Bricks’ Components feature, giving Esmee a structured, repeatable way to add, edit or remove listings without touching the design or layout. The component approach keeps entries consistent and the build maintainable, while putting day-to-day content updates fully in the client’s hands.

The build was designed mobile-first throughout. Given that most people discovering a local fitness or wellbeing service will land on the site via their phone, every layout decision started from the smallest screen and scaled up. The Bricks Builder framework handles this well with its fluid spacing and typography system, and the mobile experience was treated as the primary one at every stage.