Web usability
Websites that are easy to use
A website can look great and rank well in search, but if people can’t find what they need, they’ll leave.
Usability is about making a site easy to use. Visitors should be able to find their way around, understand what you offer and know what to do next, without having to think about it. When it’s done well, nobody notices. When it isn’t, people go elsewhere.
I have postgraduate training in usability, and I’ve been putting it into practice for more than twenty years. It shapes how I plan, design and build every website, from how pages are organised to where buttons sit and how content reads.
Part of every new site
Usability isn’t an extra. It’s built in from the start.
Before any design work begins, I think about who will use your site and what they’ll be looking for. That shapes how pages are organised, what goes where, and how visitors are guided towards getting in touch, booking or buying. The design then builds on that foundation.
Part of every redesign
Sometimes a site just needs a fresh pair of eyes.
When I redesign a site, I start by reviewing what’s already there. I look at how it’s structured, how easy it is to navigate, and where visitors are likely to get stuck or give up. That gives us a clear, prioritised list of what to fix, so the new version solves real problems instead of just looking newer.
Clear content
Good design can’t rescue confusing copy.
I review your content for readability, tone and structure, and make sure each page makes it clear what to do next. Where something’s missing or unclear, I’ll suggest how to fix it, and I can help with the writing too.
Search engine basics
A site that’s easy to use is usually easier to find.
Search engines reward well-structured, fast, clear websites. I check page speed, page titles and descriptions, headings, internal links and keywords, and compare your site with competitors, so it has a solid foundation in search results.
Easy to find your way around
People shouldn’t have to hunt for anything.
Clear menus, logical page structure and familiar conventions help visitors find what they need quickly. I plan your site around how people actually scan and move through a website, so the important information is always easy to reach.
Understand your visitors
You can’t improve what you can’t see.
I set up Google Analytics so you can see how people find your site, which pages they visit and where they leave. I can also track the things that matter most to you, such as enquiries, bookings or downloads, so you know what’s working.
Fast & accessible
A site has to work for everyone, on every device.
Slow pages lose visitors before they’ve read a word. I build sites that load quickly, work properly on phones, tablets and desktops, and follow accessibility good practice, so they’re easier to use for people with visual, motor or other impairments.
Sharing & privacy
Your site doesn’t exist in isolation.
When someone shares one of your pages on social media, it should show the right image and description. I set that up properly, along with clear cookie consent and a privacy-first approach to handling your visitors’ data.