Website usability.
Convert visitors into customers.
Web Usability is an incredibly important part of successful web development. Getting websites to rank well in search engines and bringing more visitors is one challenge, but how do we ensure that these visitors translate into sales and enquiries?
I offer a range of services to make enhancements to your website that increase sales and make your website more user-friendly.
Conversion optimisation is a method of enhancing and improving your website so that you convert more of your website’s visitors into customers.
With conversion optimisation experience, my meticulous attention to detail and expert tools, I’m able to analyse and monitor the behaviour of visitors to your website and establish what is working and what can be improved.
I work in partnership with my clients to understand how their customers are interacting with their websites. Using a systematic process of monitoring, testing and fine-tuning to ensure that our customers, we get the most out of the website. Conversion rate optimisation increases your website’s efficiency and makes your marketing budget go further.
Website review & usability audit.
I’ll examine what’s working and what isn’t, and make some recommendations. This will get your website moving in the right direction. I’ll sit down with you to listen and understand your goals. I’ll then go away and analyse your website with various tools. Simply put, I’ll apply my knowledge of web design and development to improve the user experience your website offers your audience.
Motivate & encourage.
Whether it’s a call to action or encouraging a visitor to make a purchase, there are a range of actions that your website can be optimised for, including:
- Buying
- Downloading
- Subscriptions & memberships
- Internet & Email Marketing
- Calls to Action by Phone, Chat & Email
Design & coding.
- First impressions
- Quality of branding and Logos Downloading
- Use of colour
- Quality & use of images
- Strength of identity
- Use of screen real estate
- Usability & navigation
- Web browser & device compatibility
- Accessibility for text-only browsers
- Page speed & performance
On-site SEO audit.
- Baseline performance review
- Competitor analysis
- Website visibility & rankings
- Strength of identity
- Website relevance
- Website trust
- On-page SEO
Content & copy.
- Style and readability
- Keyword research
- Consistency of message
- Engaging content
- Link analysis
- Calls to action
Website analytics.
- Baseline performance review
- Vistor demographics
- Bounce rate
- Pogo-sticking
- Website performance
- Conversions
- Events tracking
- E-commerce
Navigate with ease.
- First impressions
- Ease of use
- Intuitiveness
- Website structure
- Strength of identity
- Use of navigation conventions
- Overall user experience
Social media & personal data.
- Style and readability
- Utilisation and interaction
- Open Graph support
- GDPR compliance
