Web Usability
Converting Visitors into Customers
Getting websites to rank well in search engines and bringing more visitors is one challenge, but how do we ensure that these visitors translate into sales and enquiries?
DW Multimedia offers a range of services to make enhancements to your website that increase sales and make your website more user friendly.
Conversion optimisation is a method of enhancing and improving your website so that you convert more of your website's visitors into customers.
Using our extensive conversion optimisation experience, our meticulous attention to detail and expert tools, we're able to analyse and monitor the behaviour of visitors to your website and establish what is working and what can be improved.
We work in partnership with clients to understand how their customers are interacting with their websites and use a systematic process of monitoring, testing and fine-tuning to ensure that our customers are getting the most out of their websites. Conversion rate optimisation increases your website's efficiency and makes your marketing budget go further.
Website Review & Usability Audit
We offer a comprehensive website review service to audit your existing website, examine what's working and what isn't, and make recommendations that will get your website moving in the right direction. We'll sit down with you to listen and understand your goals and then go away and analyse your website, applying our extensive knowledge of web design and development.
Motivate & Encourage
Whether it's a call to action or encouraging a visitor to make a purchase there are a range of actions that your website can be optimised for:
• Buying
• Downloading
• Subscribing & Memberships
• Calls to Action by phone, chat or email
We Maximise Web Usability by Concentrating on these Key Focus Areas
Design & Coding
• First impressions
• Quality of branding and Logos
• Use of colour
• Quality and use of images
• Strength of identity
• Use of screen real estate
• Usability and navigation
• Web browser & device compatibility
• Accessibility for text-only browsers
• Speed performance
SEO Audit
• Baseline performance review
• Website visibility and rankings
• Use of colour
• Website relevance
• Strength of identity
• Website trust
• On-page SEO
• Competitor analysis
Content & Copy
• Style and readability
• Consistency of message
• Link analysis
• Calls to action
Navigation Usability
• First impressions
• Ease of use
• Intuitiveness
• Site structure
• Strength of identity
• Use of navigation conventions
• Overall user experience
Website Analytics
• Baseline performance review
• Vistors
• Bousnce rate
• Website performance
• Conversions
• Events
• eCommerce
Social Media & Personal Data
• Style and readability
• Utilisation and interaction
• Website integration
• Open Graph support
• GDPR compliance
