Website usability.

Convert visitors into customers.

Web Usability is an incredibly important part of successful web development. Getting websites to rank well in search engines and bringing more visitors is one challenge, but how do we ensure that these visitors translate into sales and enquiries?

I offer a range of services to make enhancements to your website that increase sales and make your website more user-friendly.

Conversion optimisation is a method of enhancing and improving your website so that you convert more of your website’s visitors into customers.

With conversion optimisation experience, my meticulous attention to detail and expert tools, I’m able to analyse and monitor the behaviour of visitors to your website and establish what is working and what can be improved.

I work in partnership with my clients to understand how their customers are interacting with their websites. Using a systematic process of monitoring, testing and fine-tuning to ensure that our customers, we get the most out of the website. Conversion rate optimisation increases your website’s efficiency and makes your marketing budget go further.

Website review & usability audit.

I offer a comprehensive website review service to audit your existing website.

I’ll examine what’s working and what isn’t, and make some recommendations. This will get your website moving in the right direction. I’ll sit down with you to listen and understand your goals. I’ll then go away and analyse your website with various tools. Simply put, I’ll apply my knowledge of web design and development to improve the user experience your website offers your audience.

Motivate & encourage.

Whether it’s a call to action or encouraging a visitor to make a purchase, there are a range of actions that your website can be optimised for, including:

Design & coding.

First impressions
Quality of branding and Logos Downloading
Use of colour
Quality & use of images
Strength of identity
Use of screen real estate
Usability & navigation
Web browser & device compatibility
Accessibility for text-only browsers
Page speed & performance

On-site SEO audit.

Baseline performance review
Competitor analysis
Website visibility & rankings
Strength of identity
Website relevance
Website trust
On-page SEO

Content & copy.

Website analytics.

Baseline performance review
Vistor demographics
Bounce rate
Pogo-sticking
Website performance
Conversions
Events tracking
E-commerce

Navigate with ease.

First impressions
Ease of use
Intuitiveness
Website structure
Strength of identity
Use of navigation conventions
Overall user experience