EMPpad Website

EMPpad was a Bristol-based health tech company retailing electromagnetic pulse technology that supports a wide range of health conditions and can deliver life-changing benefits for its users. The product sits at an interesting intersection of consumer wellness and serious scientific research, and the website needed to speak credibly to both audiences.

To handle this, we took a layered approach to the content architecture. Visitors arriving at the homepage are introduced to the technology and its benefits in accessible, engaging terms. As they explore deeper, the content becomes progressively more detailed, right down to the peer-reviewed research papers that underpin the science. It is a structure that works equally well for a curious newcomer and a healthcare professional looking for clinical evidence.

The second strand of the brief was e-commerce. Built on WordPress with MemberPress handling subscriptions and membership, the site allows EMPpad to sell units online and manage their customer base effectively. ACF and custom post types keep the content structured and manageable, while MailChimp integration supports email marketing and customer communication. Yoast SEO, Google Analytics, and Google My Business round out the setup, giving EMPpad strong search visibility and clear performance insight.

The result is a responsive, content-rich platform that informs, persuades, and converts across two very different but equally important audiences.