MIE FitQuest Website

MIE FitQuest was a fitness technology company behind an innovative performance measurement device designed for health clubs and sporting facilities. Alongside a full branding portfolio, DW Multimedia was commissioned to design and build the website that would introduce the technology to the world.

Working in close collaboration with the FitQuest software development and marketing team, we drew on material and content from the product’s debut at the LIW 2013 exhibition at the NEC Birmingham to shape the site’s direction. The result was a single-page design that balanced clarity with intrigue, informative and approachable on the surface, yet deliberately provocative enough to leave the visitor wanting to know more. The intention was to spark curiosity that would be fulfilled through social media marketing and advertising in health and fitness publications.

The site featured custom animation and motion graphics to bring the technology to life on screen, with bespoke SVG graphics and a fully responsive framework ensuring a sharp, consistent experience across desktop and mobile. A subsequent rebuild refreshed the technical foundation, adding improved mobile support and updated graphics throughout.