Wings Logo Animation
Animated Ident for Production Company
Using the company colours, the animation was required to capture the essence of the company’s ethics, beliefs and creative direction. using the company’s ‘wings’ motif. I really wanted to create something that felt natural, flowing. fee and inspiring like a real bird’s wings, but not obviously so.
In the end it was a subtle treatment, output at a high frame rate with lot’s of motion blur to pull off the fluidic, natural feel of the wing’s dynamics coming gently to rest.
Reel Soul Movies Limited
| Bath, United Kingdom