Using the company colours, the animation was required to capture the essence of the company’s ethics, beliefs and creative direction. using the company’s ‘wings’ motif. I really wanted to create something that felt natural, flowing. fee and inspiring like a real bird’s wings, but not obviously so.
In the end it was a subtle treatment, output at a high frame rate with lot’s of motion blur to pull off the fluidic, natural feel of the wing’s dynamics coming gently to rest.