Manufacturing Company Rebrand

WH Kemp Electrics is a British manufacturer with over 58 years of heritage in precision wiring looms, cable harnesses, and electro-mechanical assemblies, supplying global engineering leaders across defence, aerospace, healthcare, and industrial automation. With long-standing branding that had served its time, the business needed a fresh identity that felt contemporary and flexible enough to work across an increasingly varied mix of digital platforms.

The project involved developing a complete brand identity portfolio from the ground up, including logo design with primary and secondary lockups, a refined colour palette, typography selection, and a suite of supporting assets. To ensure flexibility across all applications, deliverables were prepared in both RGB and CMYK formats, alongside monochrome variants for component labelling and motif abstractions for use as brand texture and signage.

The brand was rolled out across a full set of corporate touch points including business cards, email signatures, letterhead, and social media assets, and was accompanied by a full brand guide documenting correct logo usage, colour specifications, typography hierarchy, and application examples to ensure consistency across all future use. The project also extended into physical environments with bespoke artwork produced for an exhibition stand, giving WH Kemp a confident and cohesive presence both online and at industry events.