FitQuest is a new health and sports technology that measures your fitness level. The concept is based on sports science and advanced measurement technology from the medical industry. FitQuest required DW multimedia to develop an unique and engaging branding portfolio that would help introduce to the company and the product to the fitness industry. The design had to be instantly recognisable, clean, dynamic and optimistic. We provided a number of designs for FitQuest, working closely with their software and hardware development team until we reached the design concept the conveyed the philosophy of FitQuest exactly. The branding has extended beyond a simple logo design. We have provided business cards, letter heads, branding for trade shows and advertising artwork for periodical publications.