A website can look great and rank well in search, but if people can’t find what they need, they’ll leave.
Usability is about making a site easy to use.
Visitors should be able to find their way around, understand what you offer and know what to do next, without having to think about it. I have postgraduate training in usability, and I’ve been putting it into practice for more than twenty years. It shapes how I plan, design and build every website, from how pages are organised to where buttons sit and how content reads.
Usability goes into the plan from day one.
I start by thinking about who will use your site and what they’ll be looking for. That shapes how pages are organised, what goes where, and how visitors are guided towards getting in touch, booking or buying. The design then builds on that foundation.
Menus, page layouts and the wording on buttons are all planned around those answers, so each page has a clear job and visitors always know where to go next.
Website design & rebuildA redesign should fix real problems.
When I redesign a site, I start by reviewing what’s already there. I look at how it’s structured, how easy it is to navigate, and where visitors are likely to get stuck or give up. That gives us a clear, prioritised list of what to fix before the new design starts.
I also check how the site works on phones and how quickly pages load, as problems there are easy to miss and quick to put people off.
Get a free proposalClear menus, logical page structure and familiar conventions, so people never have to hunt for anything.
Good design can’t rescue confusing copy. Each page should make it clear what to do next, and I can help with the writing too.
I set up Google Analytics so you can see how people find your site, which pages they visit and where they leave.
I check page titles, descriptions, headings and internal links, so your site has a solid foundation in search results.
Slow pages lose visitors before they’ve read a word. I build sites that load quickly, work on any device and follow accessibility good practice.
The right image and description when a page is shared, with clear cookie consent and a privacy-first approach.
Send me a link and a few lines about what you’d like it to do, and I’ll come back with what I’d change and a price.
Get a free proposal