E-Commerce
Sell successfully online
Taking your business online, launching a new e-commerce store, or improving a site that is already up and running; whatever stage you are at, I can help.
Every business is different, and so is every solution I deliver. I design visually engaging, user-friendly online stores that are intuitive for customers and straightforward for you to manage, with clean, easy to navigate admin interfaces that make the day to day running of your online business as simple as possible.
Good e-commerce is about more than a transaction. It is about building confidence in your brand, making the buying journey effortless, and giving customers a reason to return. From the first landing page to the checkout confirmation, every detail is considered with that goal in mind.
Serious about selling?
A successful online store needs more than a good looking front end. It needs to be secure, easy to manage, and built to convert.
I design original, brand-led e-commerce experiences paired with straightforward stock and inventory management, comprehensive analytics, and integrated SEO to support visibility and growth. Every store is optimised for conversion, GDPR and PCI compliant, and built with secure SSL as standard. Payment gateway integration covers the major providers including PayPal, Stripe, and Opayo, with support for multiple languages and currencies where needed.
My primary platform is WooCommerce, which paired with WordPress offers an incredibly flexible and scalable solution for most businesses. For simpler requirements, Shopify, Squarespace, and Wix are all viable alternatives depending on your needs and budget. With hands-on experience across all of these platforms, I can advise on the right choice for your business and support you through the entire process, from setting up payment gateways and merchant accounts to selecting the right courier integrations.
Exposure, reliability & trust
Customer reviews and social proof are among the most powerful tools available to any online retailer.
I provide practical guidance on making the most of consumer review platforms, helping you gather genuine feedback that builds trust and influences buying decisions. Alongside this, I offer support in getting your products listed and ranked effectively in Google Shopping, increasing your visibility with the millions of shoppers who use it every day to inform their purchasing decisions.
Search engine friendly
A great e-commerce website is only effective if people can find it.
I apply solid on-site SEO techniques throughout every build, covering meta titles, descriptions, heading structure, image optimisation, site speed, and internal linking. Using Yoast SEO or Rank Math, I guide the optimisation process with keyword analysis, readability checks, and schema markup, while ensuring your sitemap and robots.txt are correctly configured for efficient crawling. The result is a site that is well-positioned to rank, easy for search engines to understand, and built to attract the right audience from day one.