The Indispensible Guide to SEO
It's a good idea to optimise the pages of your website so that they are tuned towards keywords that you know people search for regularly. A search engine will favour websites that have a good amount of high quality content relevant to the keyword, and the keyword in the page title, web address, page headings etc. By finely optimising the pages on your website, and tuning them towards specific keywords we can improve your website's rankings and bring more visitors.
One of the main goals of search engine optimisation is to get your website as high up these search engine results pages as possible. Most importantly: for keywords that people regularly search for and that will help you grow your business.
Google Adwords campaigns aren't part of search engine optimisation. Whilst Adwords campaigns can be successful in the right context, you have to pay each time a user clicks on your link, and this can prove expensive, especially if it doesn't convert into a sale.
Research has shown that users recognise paid links as advertisements and are much less likely to click on them. In the long-term a solid ranking in Google's organic search results is much more valuable.
Website content writing
Content on your website has become one of the most important factors on how web users will find your site through the search engines. The entire system of search engines still hinges on words and text.
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Using social media
Social Media is an exciting opportunity to promote your business and communicate with your customers.Whether you need help establishing a simple presence on Facebook or Twitter, or need a complete solution for social media, we have a range of skills and knowledge to enhance your reputation and help you succeed.
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